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Sellers send purchased items to StockX facilities for inspection and verification, then authenticated products are shipped to buyers. StockX serves as an online marketplace, facilitating auctions between sellers and buyers, then collecting transaction and payment fees.
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In January 2022, StockX announced the ability to buy and sell NFTs on its marketplace. In November 2021, StockX announced that it had signed UConn basketball superstar Paige Bueckers as its primary spokesperson for its basketball and women's sports lines. In September 2020, StockX co-founder Josh Luber left the company. In September, the company and Bleacher Report reached a multiyear advertising agreement, and Deena Bahri became StockX's first chief marketing officer. StockX suffered a data breach in mid-2019. In 2018, StockX and Wu-Tang Clan collaborated on the Charity Rules Everyone Around Me (C.R.E.A.M.) campaign proceeds from nine exclusive products benefitted the Wu-Tang Foundation to support children in underserved communities.
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Nike Inc.'s debut of LeBron James' first retro sneaker via StockX marked the first time the brand bypassed retail and went directly to the secondary market. In 2017, Eminem collaborated with the company to raffle off his Air Jordan sneakers designed in collaboration with Carhartt to raise funds for the Greater Houston Community Foundation Hurricane Harvey Relief Fund and Team Rubicon to support relief efforts in Texas and Florida following Hurricane Harvey. StockX has collaborated with numerous celebrities and companies on charitable initiatives. In May 2019, the company held a third "StockX Day" event for an audience of 300 and announced the opening of its first permanent location in New York City along with several major product updates. 150 buyers and sellers were selected from 3,000–5,000 applicants to attend the second "StockX Day" in April 2018. The company's first "StockX Day" event in Detroit, which invited resellers, platform users, and industry influencers to meet employees and see operations, was held in October 2017 and attended by approximately 200 people. StockX maintains a catalog of all fake items received. In 2019, the company opened a fifth authentication center in Eindhoven, Netherlands. StockX opened a second authentication center in Tempe, Arizona, in late 2018, followed by two more in Moonachie, New Jersey, and West London. The larger Corktown facility increased the number of authentications. Prior to the authentication center's relocation in June 2018, the company had a team of 15 employees authenticating thousands of pairs of shoes daily. In addition to the One Campus Martius office, StockX has an authentication facility in Detroit's Corktown neighborhood. StockX is among the fastest-growing startups in Detroit and Michigan, as of late 2018. The company has more than 800 employees, as of August 2019. Scott Cutler was appointed chief executive officer in June 2019. StockX opened its first international headquarters in London in October 2018. After Gilbert acquired Campless from Luber, Luber relocated from Philadelphia to work from Gilbert's One Campus Martius building in Downtown Detroit. Luber had previously founded StockX's predecessor website about rare sneakers called Campless (established during 2012–2013), and Schwartz holds the chief operating officer position. The startup company was founded by Dan Gilbert, Josh Luber, Greg Schwartz, and Chris Kaufman starting in 2015, and launched in February 2016.